GALLEON PAINTERS

CLIENT ASK

Develop a brand strategy for a new painting company, that helps generate an increase in leads.

HOW MIGHT WE

Help a painting company develop a meaningful relationship with its audience, and help it stand out amongst its competitors?

KEY FINDINgS

There is not much difference in the skills and services offered by most painting companies.

Most people find painting companies through personal references. The other popular way to find a company is through online search.

Customers feel nervous about home renovation projects because of their lack of understanding of the process.

Reputation is very important for painting companies as customers want to feel safe letting strangers into their homes.

Most people tend to put off painting projects due to the hassle brought upon by the entire experience.

For most consumers, participation in painting projects is lifestyle driven, rather than necessity.

The key deciding factor for consumers is usually price.

INSIGHT

Human Problem

Homeowners put off painting projects discouraged by hassle of the entire experience.

People don't mind a mess if they can have fun creating that mess.

Insight

Advantage

People don't mind a mess if they get to have fun creating it.

GALLEON

PAINTERS

Galleon focuses on not just delivering a great final product, but also a great experience.

Strategy

Show homeowners that Galleon Painters creates an experience that takes time to find moments of fun amongst the hassle of a painting project.

SOLUTION

Build a brand that focuses on the experience, not the product.

Show homeowners that Galleon Painters creates an experience that takes time to find moments of fun amongst the hassle of a painting project.

Galleon Painters: Crafters of colourful experiences

In a world where everyone dreads painting projects, let's create a painting experience that's actually fun.

EXECUTION

We decided to add elements of fun to all the customer touchpoints.

The estimate

- Provide the client with a look-book filled with home-decor ideas that can help them get excited about their painting project, instead of stressing about it.

- Give the client a box of treats to enjoy while they browse through the look-book.

During the project

- Give the clients a stack of branded sticky notes that they can use to leave notes for the painters. Not only does this add an element of fun but it also helps the client feel involved in the process.

COVID Strategy

- Help potential customers take on their own DIY projects through virtual consultations.

"Offering virtual consultation and lessons and home-delivery of your own customized paint kits to your door"

Role:

Marketing Manager, Strategist

Back to Work

Homeowners put off painting projects discouraged by hassle of the entire experience.

From planning the project and picking the colours, to having strangers in your home and living in a mess--the entire experience is unpleasant and discourages customers from taking on a project.

HUMAN PROBLEM

GALLEON PAINTERS

CLIENT ASK

Develop a brand strategy for a new painting company, that helps generate an increase in leads.

HOW MIGHT WE

Help a painting company develop a meaningful relationship with its audience, and help it stand out amongst its competitors?

KEY FINDINgS

There is not much difference in the skills and services offered by most painting companies.

​

Most people find painting companies through personal references. The other popular way to find a company is through online search.

​

Customers feel nervous about home renovation projects because of their lack of understanding of the process.

​

Reputation is very important for painting companies as customers want to feel safe letting strangers into their homes.

​

Most people tend to put off painting projects due to the hassle brought upon by the entire experience.

​

For most consumers, participation in painting projects is lifestyle driven, rather than necessity.

​​

The key deciding factor for consumers is usually price.

​

INSIGHT

Human Problem

Homeowners put off painting projects discouraged by hassle of the entire experience.

People don't mind a mess if they can have fun creating that mess.

Insight

Advantage

People don't mind a mess if they get to have fun creating it.

GALLEON

PAINTERS

Galleon focuses on not just delivering a great final product, but also a great experience.

Strategy

Show homeowners that Galleon Painters creates an experience that takes time to find moments of fun amongst the hassle of a painting project.

SOLUTION

Build a brand that focuses on the experience, not the product.

​

Show homeowners that Galleon Painters creates an experience that takes time to find moments of fun amongst the hassle of a painting project.

​

Galleon Painters: Crafters of colourful experiences

​

In a world where everyone dreads painting projects, let's create a painting experience that's actually fun.

EXECUTION

We decided to add elements of fun to all the customer touchpoints.

​

The estimate

- Provide the client with a look-book filled with home-decor ideas that can help them get excited about their painting project, instead of stressing about it.

​

- Give the client a box of treats to enjoy while they browse through the look-book.

​

During the project

- Give the clients a stack of branded sticky notes that they can use to leave notes for the painters. Not only does this add an element of fun but it also helps the client feel involved in the process.

​

​

COVID Strategy

- Help potential customers take on their own DIY projects through virtual consultations.

​

"Offering virtual consultation and lessons and home-delivery of your own customized paint kits to your door"

​

​

Role:

Marketing Manager, Strategist

Homeowners put off painting projects discouraged by hassle of the entire experience.

From planning the project and picking the colours, to having strangers in your home and living in a mess--the entire experience is unpleasant and discourages customers from taking on a project.

HUMAN PROBLEM